Custom Automations & AI-Built Tools
Real AI automations run quietly in the background. When they’re done right, no one notices—they just work.START PLANNING YOUR CAMPAIGN
Just a few basics to get started.
AutomationS That Fit How You Work
Automations only work when they match real behavior—how information moves, where decisions happen, and what actually needs to run without human input. Some tasks need simple triggers. Others require layered logic and AI support.
Digital Edge builds automations in different formats, depending on the job:
Rule-Based Automations
Lightweight workflows that trigger actions automatically—moving data, sending updates, syncing systems. Reliable, fast, and predictable.
AI-Driven Automations
More adaptive workflows that interpret inputs, handle variability, and make decisions without constant oversight. These run quietly in the background and improve consistency as volume increases.
Each format serves a different purpose. The key is using the right one, in the right place, so systems stay invisible—and effective.
Your Data Stays In-House
Many marketing systems rely on third-party tools, external vendors, or shared platforms that quietly pass your data around. That creates risk, confusion, and loss of control.
Digital Edge keeps systems contained. Data flows through infrastructure we build and operate, with clear ownership, limited access, and no unnecessary exposure. Nothing is resold, repurposed, or passed along.
The result is simple: your data stays where it belongs, systems remain stable, and you don’t have to worry about what’s happening behind the scenes.
How We Use AI
AI works best when it fits naturally into how a business already runs. That takes time to think through—what should happen automatically, what still needs a human touch, and where things usually get stuck.
We handle that setup so you don’t have to. Once it’s in place, using it feels straightforward. Information moves where it should. Tasks happen when they’re supposed to. The system supports your work instead of changing how you work.
You don’t need to learn AI or manage it day to day. It’s there to make things smoother, clearer, and easier to keep up with.
Most businesses run on memory, reminders, and best intentions. That works—until volume increases.
What changes isn’t speed. It’s reliability. The same actions happen every time. The right follow-up happens even when no one remembers to do it. Context carries forward instead of resetting.
Once that’s in place, the business feels different. Fewer loose ends. Fewer dropped balls. Fewer moments where growth creates stress instead of momentum.
That difference compounds quietly. And once you experience it, going back feels impossible.
Why This Changes How Businesses Operate
CASE STUDIES
We’ve architected campaigns with clients across countless verticals, each with unique objectives. And they keep coming back to us. Here’s why.
Still Standing Comedy Festival
Still Standing set out to launch a new comedy festival with momentum, so a full-funnel digital campaign was built to drive ticket demand while establishing an owned audience foundation for future years.
See Case Study →
Four Seasons
Four Seasons requires a level of clarity and confidence that goes far beyond traditional sales outreach. To support engagement at the five-star hospitality level, a digital acquisition and qualification system was built to communicate value, handle complexity, and guide decision-makers through a high-stakes purchasing process—resulting in a flagship outdoor installation for a Four Seasons property.
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Bromic Heating
Digital Edge keeps Bromic in front of luxury outdoor buyers with always-on paid media built for intent—capturing demand at the moment people are actively speccing patios, rooftops, and hospitality upgrades.
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Overtime x Lyrical Lemonade
A major festival partner wanted content that felt native to culture, so a custom on-site concept was ideated, pitched, and produced—resulting in a standout social moment tied to the event.
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Stanley's Famous x Retail
As Stanley’s expanded beyond its home market, Digital Edge ideated and launched a performance-driven digital campaign to support growth across retail, events, and new distribution channels.
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City of Wheat Ridge
To support a public-sector project with a complex decision chain, Digital Edge built a targeted outbound system—tight messaging, stakeholder-specific materials, and a follow-up cadence designed to move from initial contact to signed scope without relying on referrals.
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Garage Sale Vintage
Garage Sale Vintage wanted to increase in-store traffic while creating a steady pipeline for private events, so a scalable digital promotion system was implemented across its five locations.
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Healthcare SaaS Platform (Release of Information)
A healthcare technology company focused on Release of Information workflows needed clearer visibility into how digital acquisition translated into pipeline and revenue. A performance and attribution framework was developed to support leadership decision-making during a critical growth phase.
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