Unified Performance Dashboards
All performance, one view. Marketing, revenue, and customer activity aligned so decisions are based on what’s actually happening—not fragments.START PLANNING YOUR CAMPAIGN
Just a few basics to get started.
The Unified Performance Advantage
Most dashboards show activity. Unified dashboards show cause and effect.
Digital Edge brings marketing, revenue, and customer behavior into a single, shared view—so performance can’t hide in silos. Ads, traffic, conversions, repeat purchases, and spend all live on the same timeline, using the same definitions. What’s working stands out immediately. What isn’t gets exposed just as fast.
This changes how decisions get made. Instead of debating numbers across platforms, teams see the full picture at once. Adjustments happen in real time. Spend follows results. Momentum builds because nothing is disconnected or delayed.
When performance is unified, clarity compounds. And once you’ve operated with a single source of truth, fragmented reporting feels impossible to go back to.
What Gets Unified
Unified dashboards don’t add more data—they organize what already exists.
Paid media, website traffic, sales, repeat customers, email, SMS, and operational signals are brought into a single view. Each metric is aligned to the same timeline and definitions, so performance can be read without translation.
Instead of jumping between platforms or reconciling conflicting numbers, everything is visible in context. You can see what drove demand, what converted it, and what followed—without guessing or stitching reports together.
The result is a clear picture of how the business is actually performing, not how each tool reports itself.
Why Most Dashboards Fail
Most dashboards aren’t wrong—they’re just disconnected.
Data lives in different tools, updates on different schedules, and uses different definitions. Teams spend more time reconciling numbers than acting on them. Eventually, the dashboard gets checked less, trusted less, and ignored altogether.
Unified dashboards fail when they’re built for reporting instead of decision-making.
Digital Edge builds dashboards around how businesses actually operate. Metrics are chosen for relevance, aligned to outcomes, and presented in a way that makes next steps obvious. The goal isn’t to show everything—it’s to show what matters.
When a dashboard reflects reality, people use it. Daily.
The fastest decisions win.
When performance is visible in real time, you don’t wait for reports, meetings, or explanations. You see what’s happening and act. While others are still debating numbers, you’re already adjusting course.
This is how modern businesses operate now. One view. Live feedback. No lag.
Once you run this way, everything else feels slow.
Operate With Real-Time Truth
CASE STUDIES
We’ve architected campaigns with clients across countless verticals, each with unique objectives. And they keep coming back to us. Here’s why.
Still Standing Comedy Festival
Still Standing set out to launch a new comedy festival with momentum, so a full-funnel digital campaign was built to drive ticket demand while establishing an owned audience foundation for future years.
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Four Seasons
Four Seasons requires a level of clarity and confidence that goes far beyond traditional sales outreach. To support engagement at the five-star hospitality level, a digital acquisition and qualification system was built to communicate value, handle complexity, and guide decision-makers through a high-stakes purchasing process—resulting in a flagship outdoor installation for a Four Seasons property.
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Bromic Heating
Digital Edge keeps Bromic in front of luxury outdoor buyers with always-on paid media built for intent—capturing demand at the moment people are actively speccing patios, rooftops, and hospitality upgrades.
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Overtime x Lyrical Lemonade
A major festival partner wanted content that felt native to culture, so a custom on-site concept was ideated, pitched, and produced—resulting in a standout social moment tied to the event.
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Stanley's Famous x Retail
As Stanley’s expanded beyond its home market, Digital Edge ideated and launched a performance-driven digital campaign to support growth across retail, events, and new distribution channels.
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City of Wheat Ridge
To support a public-sector project with a complex decision chain, Digital Edge built a targeted outbound system—tight messaging, stakeholder-specific materials, and a follow-up cadence designed to move from initial contact to signed scope without relying on referrals.
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Garage Sale Vintage
Garage Sale Vintage wanted to increase in-store traffic while creating a steady pipeline for private events, so a scalable digital promotion system was implemented across its five locations.
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Healthcare SaaS Platform (Release of Information)
A healthcare technology company focused on Release of Information workflows needed clearer visibility into how digital acquisition translated into pipeline and revenue. A performance and attribution framework was developed to support leadership decision-making during a critical growth phase.
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