POS Data Integrations Across Your Stack
Digital Edge connects Shopify, Square, Toast, and other POS platforms directly into your growth systems—so marketing is informed by real sales, not assumptions.START PLANNING YOUR CAMPAIGN
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About Our Data Network
We connect your marketing directly to what people actually buy.
Instead of guessing which ads, messages, or campaigns worked, the system sees real purchases as they happen. That means when someone buys, comes back, or spends more, the marketing adjusts around those actions.
This keeps decisions simple. You can see what drives sales, what brings people back, and where to focus next—without relying on assumptions or vanity metrics.
The Power of Data-Driven Marketing
When marketing is connected to real purchases, it stops being guesswork.
Instead of judging success by clicks or impressions, the system sees what people actually buy, when they buy, and if they come back. That information feeds directly into ads, messages, and follow-ups so effort stays focused on what produces revenue.
The result is marketing that reacts to reality—not assumptions—while decisions stay grounded in sales, not activity.
Precision Targeting for Real Impact
Targeting works best when it’s grounded in real customer behavior. Digital Edge uses purchase patterns, repeat activity, and engagement signals to decide who sees what—and when.
As results come in, targeting tightens. Messaging shifts. Spend follows performance. The system adapts so attention stays focused where it produces results, not where it looks good on paper.
SMS, email, ads, and on-site messaging are designed to work together—not compete. Digital Edge connects these channels so each one reinforces the next, instead of running in isolation.
The result is a system where attention carries forward. What someone sees in one place shows up again in another, keeping your message consistent and your presence steady across the entire customer journey.
Works Seamlessly with the Rest of Your Marketing
CASE STUDIES
We’ve architected campaigns with clients across countless verticals, each with unique objectives. And they keep coming back to us. Here’s why.
Still Standing Comedy Festival
Still Standing set out to launch a new comedy festival with momentum, so a full-funnel digital campaign was built to drive ticket demand while establishing an owned audience foundation for future years.
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Four Seasons
Four Seasons requires a level of clarity and confidence that goes far beyond traditional sales outreach. To support engagement at the five-star hospitality level, a digital acquisition and qualification system was built to communicate value, handle complexity, and guide decision-makers through a high-stakes purchasing process—resulting in a flagship outdoor installation for a Four Seasons property.
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Bromic Heating
Digital Edge keeps Bromic in front of luxury outdoor buyers with always-on paid media built for intent—capturing demand at the moment people are actively speccing patios, rooftops, and hospitality upgrades.
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Overtime x Lyrical Lemonade
A major festival partner wanted content that felt native to culture, so a custom on-site concept was ideated, pitched, and produced—resulting in a standout social moment tied to the event.
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Stanley's Famous x Retail
As Stanley’s expanded beyond its home market, Digital Edge ideated and launched a performance-driven digital campaign to support growth across retail, events, and new distribution channels.
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City of Wheat Ridge
To support a public-sector project with a complex decision chain, Digital Edge built a targeted outbound system—tight messaging, stakeholder-specific materials, and a follow-up cadence designed to move from initial contact to signed scope without relying on referrals.
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Garage Sale Vintage
Garage Sale Vintage wanted to increase in-store traffic while creating a steady pipeline for private events, so a scalable digital promotion system was implemented across its five locations.
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Healthcare SaaS Platform (Release of Information)
A healthcare technology company focused on Release of Information workflows needed clearer visibility into how digital acquisition translated into pipeline and revenue. A performance and attribution framework was developed to support leadership decision-making during a critical growth phase.
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