Revenue Tracking & Attribution
Track what matters. Ignore the rest.START PLANNING YOUR CAMPAIGN
Just a few basics to get started.
What Is Revenue Tracking?
Revenue tracking is the process of tying marketing activity back to actual sales. Instead of relying on surface metrics, it shows what people bought, where they came from, and what influenced the decision.
Digital Edge modernizes this by connecting ads, messaging, and customer actions into a single view. The result is clear visibility into what’s driving revenue—so performance isn’t inferred, it’s seen.
Clear Revenue Tracking Stands Out
Clean revenue tracking cuts through noise. When performance is easy to read and grounded in real sales, decisions stop being debated and start being obvious.
Clear tracking stands out because it feels honest. You can see what’s working, what isn’t, and where momentum is coming from—without dressing it up or guessing. That clarity builds confidence internally and keeps teams aligned on what actually matters.
Digital Edge builds tracking that stays readable across channels and markets, so insight doesn’t get lost as things scale.
This Level of Tracking Elevates Marketing to Clarity
When tracking is done properly, marketing stops being subjective. You’re not interpreting charts or debating attribution—you’re seeing what actually drove revenue.
Clear tracking often gets shared internally for the same reason great creative gets shared publicly: it’s obvious, useful, and trusted. Teams align faster, decisions happen sooner, and budgets get allocated with confidence instead of debate.
Because systems are built deliberately and tailored to how each business operates, tracking stays practical and scalable—without forcing complexity or unnecessary tools.
Serious revenue tracking takes more intention than basic reporting—and it’s worth it. Connecting marketing activity to real sales requires structure, discipline, and follow-through.
The payoff is clarity. When revenue is visible and attribution is clean, decisions get easier, confidence goes up, and resources move where they actually matter. Instead of blending in with surface metrics, performance stands out.
Digital Edge builds tracking for operators who want to see the full picture—not just activity, but impact.
Revenue Tracking Is an Enhanced Form of Measurement
CASE STUDIES
We’ve architected campaigns with clients across countless verticals, each with unique objectives. And they keep coming back to us. Here’s why.
Still Standing Comedy Festival
Still Standing set out to launch a new comedy festival with momentum, so a full-funnel digital campaign was built to drive ticket demand while establishing an owned audience foundation for future years.
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Four Seasons
Four Seasons requires a level of clarity and confidence that goes far beyond traditional sales outreach. To support engagement at the five-star hospitality level, a digital acquisition and qualification system was built to communicate value, handle complexity, and guide decision-makers through a high-stakes purchasing process—resulting in a flagship outdoor installation for a Four Seasons property.
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Bromic Heating
Digital Edge keeps Bromic in front of luxury outdoor buyers with always-on paid media built for intent—capturing demand at the moment people are actively speccing patios, rooftops, and hospitality upgrades.
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Overtime x Lyrical Lemonade
A major festival partner wanted content that felt native to culture, so a custom on-site concept was ideated, pitched, and produced—resulting in a standout social moment tied to the event.
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Stanley's Famous x Retail
As Stanley’s expanded beyond its home market, Digital Edge ideated and launched a performance-driven digital campaign to support growth across retail, events, and new distribution channels.
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City of Wheat Ridge
To support a public-sector project with a complex decision chain, Digital Edge built a targeted outbound system—tight messaging, stakeholder-specific materials, and a follow-up cadence designed to move from initial contact to signed scope without relying on referrals.
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Garage Sale Vintage
Garage Sale Vintage wanted to increase in-store traffic while creating a steady pipeline for private events, so a scalable digital promotion system was implemented across its five locations.
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Healthcare SaaS Platform (Release of Information)
A healthcare technology company focused on Release of Information workflows needed clearer visibility into how digital acquisition translated into pipeline and revenue. A performance and attribution framework was developed to support leadership decision-making during a critical growth phase.
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