SMS & Email Revenue Programs
Most brands win on SMS and email before ads ever matter. If you’re not here, you’re already late.START PLANNING YOUR CAMPAIGN
Just a few basics to get started.
SMS & Email, Built as a System
SMS and email put your message directly on the lock screen and in the inbox. When you send, it shows up.
But sending isn’t the work. What matters is timing, sequencing, and what happens next. Without structure, messages pile up, opt-outs rise, and results stall.
Digital Edge builds and runs SMS and email as part of a full demand system. Anyone can send a text. Very few can operate the system behind it.
THE SCIENCE OF ATTENTION
People notice what’s directly in front of them. SMS and email live there—on the lock screen and in the inbox—where attention naturally goes.
Unlike ads that rely on timing or algorithms, these messages arrive where people pause, read, and act. That’s why attention lasts longer and response is clearer.
Different Types of SMS & Email Programs
Not all SMS and email programs are the same. Some messages are built for reach. Others are designed for timing, reminders, or follow-up. Each type serves a different purpose inside the system.
Problems start when everything is treated the same. Broadcasts sent without context. Automations stacked without logic. Systems run by people who don’t understand the flow they’re touching.
Digital Edge designs each program with intent. Every message type has a role, and every role supports the larger system.
Broadcast messaging is built for reach and frequency. The same message goes out to everyone to stay visible.
System-driven SMS and email are built for timing and intent. Messages are sent based on behavior and what should happen next.
Both have a place. One creates awareness. The other drives action.
Broadcast vs. System-Driven Messaging
CASE STUDIES
We’ve architected campaigns with clients across countless verticals, each with unique objectives. And they keep coming back to us. Here’s why.
Still Standing Comedy Festival
Still Standing set out to launch a new comedy festival with momentum, so a full-funnel digital campaign was built to drive ticket demand while establishing an owned audience foundation for future years.
See Case Study →
Bromic Heating
Digital Edge keeps Bromic in front of luxury outdoor buyers with always-on paid media built for intent—capturing demand at the moment people are actively speccing patios, rooftops, and hospitality upgrades.
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Four Seasons
Four Seasons requires a level of clarity and confidence that goes far beyond traditional sales outreach. To support engagement at the five-star hospitality level, a digital acquisition and qualification system was built to communicate value, handle complexity, and guide decision-makers through a high-stakes purchasing process—resulting in a flagship outdoor installation for a Four Seasons property.
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Healthcare SaaS Platform (Release of Information)
A healthcare technology company focused on Release of Information workflows needed clearer visibility into how digital acquisition translated into pipeline and revenue. A performance and attribution framework was developed to support leadership decision-making during a critical growth phase.
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Overtime x Lyrical Lemonade
A major festival partner wanted content that felt native to culture, so a custom on-site concept was ideated, pitched, and produced—resulting in a standout social moment tied to the event.
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City of Wheat Ridge
To support a public-sector project with a complex decision chain, Digital Edge built a targeted outbound system—tight messaging, stakeholder-specific materials, and a follow-up cadence designed to move from initial contact to signed scope without relying on referrals.
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Stanley's Famous x Retail
As Stanley’s expanded beyond its home market, Digital Edge ideated and launched a performance-driven digital campaign to support growth across retail, events, and new distribution channels.
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Garage Sale Vintage
Garage Sale Vintage wanted to increase in-store traffic while creating a steady pipeline for private events, so a scalable digital promotion system was implemented across its five locations.
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